Mission and Values
Our mission is to inspire people around the world to learn more about decanting and the aeration process of wines, whiskeys, and spirits. We want everyone to experience their beverages to the fullest degree and not miss out on hidden/dormant flavours and aromas. Our decanters and carafes provide a luxurious serving experience for you, your friends and family and will leave them satisfied with the delicious taste of their aerated beverage.
What is Decanting?
Decanting is a practice that enhances the aromas and flavors of most wines through an aeration process. Traditionally, people use either a dedicated decanter or carafe to elevate the different notes in their drink. When you decant a drink, you let it “breathe”, which as a result, unlocks dormant flavors and aromas that would have otherwise been lost if consumed right out of the bottle to which it came from.